Promote your event

Recruit participants and fill seats for your KC7 event

Filling seats takes reaching the right audience and answering their real questions. This page covers who to reach, through which channels, and what to say.

Before you begin

You need a confirmed date, format, and venue. If you haven't planned those, see Plan your event.

For ready-to-use copy, see Templates and materials.

Match the message to the audience

What lands with college students often falls flat with working professionals.

Students

Motivators. Hands-on learning, competition and prizes, career development, fun with friends.

Channels. School email, Discord, Instagram, classroom announcements, student org partnerships.

Messages. "Learn by doing, not lectures." "No experience required." "Real skills for your resume."

Professionals

Community

Promotion timeline

Two to three weeks of promotion with a few well-placed reminders works for most events. Earlier and people forget. Later and calendars are already full.

2 to 3 weeks before

• Announce the event using the email templates

• Create a registration form (Google Forms, Eventbrite, similar)

• Post on social using the announcement copy

• Recruit through existing networks

1 week before

• Send a reminder email with event details

• Share participant requirements (device, browser)

• Provide joining instructions

• Confirm final headcount

2 to 3 days before

• Final reminder with the Go Link

• Day-of logistics (time, location, what to bring)

• Contact info for questions

Write copy that converts

Ready-made subject lines, a social post, and registration form fields are in Templates and materials. Whatever you write, lead with "no experience needed" and the time commitment. Those two facts remove the objections that keep most people from signing up.

Address common concerns

Have answers ready for the objections you'll hear most.

Concern	Response
"I don't have cybersecurity experience"	"Perfect. This is designed for beginners. No prerequisites."
"I'm not good with technology"	"If you can browse the web, you can play KC7."
"I don't have time"	"90 minutes to 3 hours. Less than a movie."
"What if I don't finish?"	"No pressure. Learning happens throughout. Many participants don't finish and still have a great experience."

Boost engagement before the event

• Food and refreshments for in-person events

• Prizes or recognition like certificates, swag, or LinkedIn recommendations

• Team competition drives word of mouth

• Digital badges awarded automatically by KC7

Ready-to-use resources

Use email templates

Copy and customize.

Use social media posts

Ready-made copy.

Use registration form fields

Template questions.

Find host scripts

What to say.

Start small for your first event. A successful 15-person event generates more word of mouth than a struggle with 50.

Next step

Once registrations are in, move to Set up before the event.